Wood County, Wisconsin

• White (non-Hispanic) 66,780 90.2%
• Hispanic or Latino (any race) 2,763 3.7%
• Black or African American (non-Hispanic) 468 0.6%
• Asian (non-Hispanic) 1,292 1.7%
• Two or more races (non-Hispanic) 2,318 3.1%
• American Indian / Alaska Native (non-Hispanic) 167 0.2%
• Native Hawaiian / Pacific Islander (non-Hispanic) 2 0.0%
• Some other race (non-Hispanic) 214 0.3%

• Under 18 15,845 21.4%
• 18–24 5,020 6.8%
• 25–44 17,108 23.1%
• 45–64 19,907 26.9%
• 65 and over 16,124 21.8%

Median household income

$68,299

90% interval $62,080–$74,518

−$9,258 vs WI · 54th of 72

Below poverty line

11.3%

90% interval 9.6%–13.0%

+1.0 pp vs WI · 26th of 72

Unemployment (12-mo)

3.6%

+0.35 pp vs. state

County GDP

$5.3B

1.16% of state

Avg. annual pay

$59,574

Establishments

2,136

• Education & health services 9,789 27.6%
• Trade, transportation & utilities 8,735 24.7%
• Manufacturing 4,320 12.2%
• Leisure & hospitality 2,866 8.1%
• Professional & business services 1,792 5.1%
• Financial activities 1,725 4.9%
• Construction 1,663 4.7%
• Public administration 1,401 4.0%
• Other services 1,032 2.9%
• Information 953 2.7%
• Natural resources & mining 513 1.4%

The sectors listed cover 98.3% of covered employment; BLS withholds the rest to avoid disclosing individual employers.

Home ownership

72.6%

+4.8 pp vs WI · 53rd of 72

Median gross rent

$856

−$231 vs WI · 41st of 72

Owner-occupied

23,408

Renter-occupied

8,845

• Moderately concentrated

  Top three sectors employ 65% of the county workforce. Substantial intra-sector overlap among panelists is likely; confirm employer relationships before sector-specific framing.

• Moderate wage spread

  Highest-paid sector (Information, $87,256/yr) pays 4.0× the lowest (Leisure & hospitality, $22,035/yr). Expect meaningful income variation across the panel.

• Mixed business scale

  Average establishment employs 17 workers, a mix of institutional employers and small businesses. Both employed-by-large-institution and small-business-owner perspectives are likely on the panel.

• Republican 24,997 59.3%
• Democratic 16,599 39.4%
• Other / third-party 553 1.3%

• Spanish 931 1.3%
• German or other West Germanic 465 0.7%
• Russian, Polish, or other Slavic 130 0.2%
• Chinese 109 0.2%
• Tagalog 86 0.1%
• Arabic 62 0.1%
• French, Haitian, or Cajun 52 0.1%
• Vietnamese 6 0.0%

Households

32,253

Family households

19,784

61.3% of households

Married couples w/ children

4,662

23.6% of families

Single-mother families

1,909

9.6% of families

Veterans

4,907

8.4% of civilians 18+

• Catholic 17,141 23.1%
• Evangelical Protestant 13,686 18.4%
• Mainline Protestant 4,464 6.0%
• Other (non-Christian + minor traditions) 1,176 1.6%

Health insured

95.5%

±0.6 pp

Uninsured

4.5%

±0.6 pp

49th of 72

With a disability

14.9%

±0.8 pp

21st of 72

Bachelor's or higher

21.4%

±1.2 pp

−12.0 pp vs WI · 50th of 72

Uninsured, under 65 (2024)

6.1%

90% interval 5.5%–6.7% · Census SAHIE

The under-65 uninsured rate is not comparable to the ACS insurance figures, which cover all ages.

Trial court

Wood County Circuit Court (9th Judicial District)

Judges

19 (Circuit Court judges aggregated across all counties in each administrative Judicial District (Wis. Stat. § 753.06); vintage 2026 wicourts.gov. Note: WI's Circuit Court is per-county (72 trial venues); the 9 active numbered Judicial Districts are administrative chief-judge regions, not jurisdictions. Municipal Court judges (limited jurisdiction: city ordinances) are separate and not counted here.)

Court seats

Wisconsin Rapids

This judicial district spans multiple counties.

Traffic fatalities

12

20.63 per 100k adults (18+)

Fatal crashes

12