Pierce County, Wisconsin

• White (non-Hispanic) 38,888 91.3%
• Hispanic or Latino (any race) 1,280 3.0%
• Black or African American (non-Hispanic) 242 0.6%
• Asian (non-Hispanic) 490 1.2%
• Two or more races (non-Hispanic) 1,466 3.4%
• American Indian / Alaska Native (non-Hispanic) 60 0.1%
• Native Hawaiian / Pacific Islander (non-Hispanic) 22 0.1%
• Some other race (non-Hispanic) 136 0.3%

• Under 18 8,644 20.3%
• 18–24 6,230 14.6%
• 25–44 9,671 22.7%
• 45–64 10,902 25.6%
• 65 and over 7,137 16.8%

Median household income

$97,746

90% interval $90,686–$104,806

+$20,189 vs WI · 4th of 72

Below poverty line

7.8%

90% interval 6.2%–9.4%

−2.5 pp vs WI · 62nd of 72

Unemployment (12-mo)

3.9%

+0.55 pp vs. state

County GDP

$1.5B

0.34% of state

Avg. annual pay

$49,163

Establishments

1,014

• Education & health services 2,377 22.9%
• Trade, transportation & utilities 1,899 18.3%
• Manufacturing 1,678 16.2%
• Leisure & hospitality 1,389 13.4%
• Public administration 682 6.6%
• Professional & business services 426 4.1%
• Construction 394 3.8%
• Natural resources & mining 316 3.0%
• Financial activities 281 2.7%
• Other services 168 1.6%
• Information 44 0.4%

The sectors listed cover 93.1% of covered employment; BLS withholds the rest to avoid disclosing individual employers.

Home ownership

75.0%

+7.2 pp vs WI · 43rd of 72

Median gross rent

$1,044

−$43 vs WI · 15th of 72

Owner-occupied

11,905

Renter-occupied

3,962

• Moderately concentrated

  Top three sectors employ 57% of the county workforce. Substantial intra-sector overlap among panelists is likely; confirm employer relationships before sector-specific framing.

• Moderate wage spread

  Highest-paid sector (Financial activities, $73,891/yr) pays 3.7× the lowest (Leisure & hospitality, $19,710/yr). Expect meaningful income variation across the panel.

• Mixed business scale

  Average establishment employs 10 workers, a mix of institutional employers and small businesses. Both employed-by-large-institution and small-business-owner perspectives are likely on the panel.

• Republican 14,417 56.9%
• Democratic 10,171 40.2%
• Other / third-party 732 2.9%

• Spanish 629 1.6%
• German or other West Germanic 121 0.3%
• Russian, Polish, or other Slavic 72 0.2%
• Chinese 34 0.1%
• French, Haitian, or Cajun 25 0.1%
• Korean 18 0.0%
• Vietnamese 16 0.0%
• Tagalog 6 0.0%

Households

15,867

Family households

10,447

65.8% of households

Married couples w/ children

3,116

29.8% of families

Single-mother families

577

5.5% of families

Veterans

1,903

5.6% of civilians 18+

• Catholic 6,530 15.5%
• Mainline Protestant 6,311 15.0%
• Evangelical Protestant 6,146 14.6%
• Other (non-Christian + minor traditions) 291 0.7%

Health insured

96.9%

±0.6 pp

Uninsured

3.1%

±0.6 pp

68th of 72

With a disability

10.4%

±0.9 pp

67th of 72

Bachelor's or higher

33.5%

±2 pp

+0.1 pp vs WI · 13th of 72

Uninsured, under 65 (2024)

4.8%

90% interval 4.3%–5.3% · Census SAHIE

The under-65 uninsured rate is not comparable to the ACS insurance figures, which cover all ages.

Trial court

Pierce County Circuit Court (7th Judicial District)

Judges

18 (Circuit Court judges aggregated across all counties in each administrative Judicial District (Wis. Stat. § 753.06); vintage 2026 wicourts.gov. Note: WI's Circuit Court is per-county (72 trial venues); the 9 active numbered Judicial Districts are administrative chief-judge regions, not jurisdictions. Municipal Court judges (limited jurisdiction: city ordinances) are separate and not counted here.)

Court seats

Ellsworth

This judicial district spans multiple counties.

Traffic fatalities

1

2.95 per 100k adults (18+)

Fatal crashes

1