Oneida County, Wisconsin

• White (non-Hispanic) 35,631 93.4%
• Hispanic or Latino (any race) 654 1.7%
• Black or African American (non-Hispanic) 183 0.5%
• Asian (non-Hispanic) 178 0.5%
• Two or more races (non-Hispanic) 1,172 3.1%
• American Indian / Alaska Native (non-Hispanic) 283 0.7%
• Native Hawaiian / Pacific Islander (non-Hispanic) 9 0.0%
• Some other race (non-Hispanic) 57 0.1%

• Under 18 6,376 16.7%
• 18–24 2,145 5.6%
• 25–44 7,396 19.4%
• 45–64 11,450 30.0%
• 65 and over 10,800 28.3%

Median household income

$70,870

90% interval $65,274–$76,466

−$6,687 vs WI · 48th of 72

Below poverty line

9.5%

90% interval 7.7%–11.3%

−0.8 pp vs WI · 46th of 72

Unemployment (12-mo)

3.5%

+0.24 pp vs. state

County GDP

$2.4B

0.54% of state

Avg. annual pay

$54,389

Establishments

1,518

• Education & health services 4,555 26.4%
• Trade, transportation & utilities 4,179 24.2%
• Leisure & hospitality 2,367 13.7%
• Manufacturing 1,600 9.3%
• Public administration 1,078 6.2%
• Construction 1,030 6.0%
• Professional & business services 866 5.0%
• Other services 628 3.6%
• Financial activities 505 2.9%
• Information 222 1.3%
• Natural resources & mining 169 1.0%

Home ownership

82.3%

+14.5 pp vs WI · 11th of 72

Median gross rent

$885

−$202 vs WI · 34th of 72

Owner-occupied

14,397

Renter-occupied

3,096

• Moderately concentrated

  Top three sectors employ 64% of the county workforce. Substantial intra-sector overlap among panelists is likely; confirm employer relationships before sector-specific framing.

• Moderate wage spread

  Highest-paid sector (Financial activities, $74,613/yr) pays 3.0× the lowest (Leisure & hospitality, $24,666/yr). Expect meaningful income variation across the panel.

• Mixed business scale

  Average establishment employs 11 workers, a mix of institutional employers and small businesses. Both employed-by-large-institution and small-business-owner perspectives are likely on the panel.

• Republican 14,455 58.2%
• Democratic 10,080 40.6%
• Other / third-party 302 1.2%

• Spanish 325 0.9%
• Russian, Polish, or other Slavic 111 0.3%
• German or other West Germanic 104 0.3%
• French, Haitian, or Cajun 30 0.1%
• Vietnamese 12 0.0%
• Chinese 10 0.0%
• Tagalog 8 0.0%

Households

17,493

Family households

10,719

61.3% of households

Married couples w/ children

2,282

21.3% of families

Single-mother families

537

5.0% of families

Veterans

2,814

8.9% of civilians 18+

• Catholic 7,137 18.9%
• Evangelical Protestant 3,843 10.2%
• Mainline Protestant 2,987 7.9%
• Other (non-Christian + minor traditions) 594 1.6%

Health insured

95.8%

±0.7 pp

Uninsured

4.2%

±0.7 pp

54th of 72

With a disability

14.8%

±1.2 pp

22nd of 72

Bachelor's or higher

28.7%

±1.5 pp

−4.7 pp vs WI · 21st of 72

Uninsured, under 65 (2024)

5.9%

90% interval 5.3%–6.5% · Census SAHIE

The under-65 uninsured rate is not comparable to the ACS insurance figures, which cover all ages.

Trial court

Oneida County Circuit Court (9th Judicial District)

Judges

19 (Circuit Court judges aggregated across all counties in each administrative Judicial District (Wis. Stat. § 753.06); vintage 2026 wicourts.gov. Note: WI's Circuit Court is per-county (72 trial venues); the 9 active numbered Judicial Districts are administrative chief-judge regions, not jurisdictions. Municipal Court judges (limited jurisdiction: city ordinances) are separate and not counted here.)

Court seats

Rhinelander

This judicial district spans multiple counties.

Traffic fatalities

9

28.31 per 100k adults (18+)

Fatal crashes

8