Ashland County, Wisconsin

• White (non-Hispanic) 13,065 81.3%
• Hispanic or Latino (any race) 476 3.0%
• Black or African American (non-Hispanic) 83 0.5%
• Asian (non-Hispanic) 116 0.7%
• Two or more races (non-Hispanic) 822 5.1%
• American Indian / Alaska Native (non-Hispanic) 1,502 9.3%
• Native Hawaiian / Pacific Islander (non-Hispanic) 1 0.0%
• Some other race (non-Hispanic) 15 0.1%

• Under 18 3,331 20.7%
• 18–24 1,468 9.1%
• 25–44 3,598 22.4%
• 45–64 4,231 26.3%
• 65 and over 3,452 21.5%

Median household income

$61,524

90% interval $55,569–$67,479

−$16,033 vs WI · 68th of 72

Below poverty line

13.2%

90% interval 10.4%–16.0%

+2.9 pp vs WI · 11th of 72

Unemployment (12-mo)

4.0%

+0.66 pp vs. state

County GDP

$929.1M

0.2% of state

Avg. annual pay

$53,468

Establishments

622

• Education & health services 2,064 26.2%
• Trade, transportation & utilities 1,439 18.3%
• Public administration 1,025 13.0%
• Manufacturing 935 11.9%
• Leisure & hospitality 712 9.1%
• Construction 562 7.1%
• Professional & business services 435 5.5%
• Other services 236 3.0%
• Financial activities 214 2.7%
• Natural resources & mining 83 1.1%
• Information 36 0.5%

The sectors listed cover 98.4% of covered employment; BLS withholds the rest to avoid disclosing individual employers.

Home ownership

73.4%

+5.6 pp vs WI · 48th of 72

Median gross rent

$721

−$366 vs WI · 67th of 72

Owner-occupied

5,017

Renter-occupied

1,815

• Moderately concentrated

  Top three sectors employ 58% of the county workforce. Substantial intra-sector overlap among panelists is likely; confirm employer relationships before sector-specific framing.

• Moderate wage spread

  Highest-paid sector (Construction, $70,328/yr) pays 3.0× the lowest (Leisure & hospitality, $23,141/yr). Expect meaningful income variation across the panel.

• Mixed business scale

  Average establishment employs 13 workers, a mix of institutional employers and small businesses. Both employed-by-large-institution and small-business-owner perspectives are likely on the panel.

• Democratic 4,612 51.6%
• Republican 4,191 46.9%
• Other / third-party 130 1.5%

• Russian, Polish, or other Slavic 142 0.9%
• Spanish 108 0.7%
• German or other West Germanic 42 0.3%
• French, Haitian, or Cajun 16 0.1%
• Tagalog 6 0.0%
• Korean 1 0.0%

Households

6,832

Family households

3,891

57.0% of households

Married couples w/ children

968

24.9% of families

Single-mother families

305

7.8% of families

Veterans

1,025

8% of civilians 18+

• Catholic 3,414 21.3%
• Evangelical Protestant 2,022 12.6%
• Mainline Protestant 1,627 10.2%
• Other (non-Christian + minor traditions) 546 3.4%

Health insured

93.6%

±1.2 pp

Uninsured

6.4%

±1.2 pp

18th of 72

With a disability

15.9%

±1.4 pp

13th of 72

Bachelor's or higher

24.5%

±2.3 pp

−8.9 pp vs WI · 38th of 72

Uninsured, under 65 (2024)

6.7%

90% interval 6.0%–7.4% · Census SAHIE

The under-65 uninsured rate is not comparable to the ACS insurance figures, which cover all ages.

Trial court

Ashland County Circuit Court (10th Judicial District)

Judges

22 (Circuit Court judges aggregated across all counties in each administrative Judicial District (Wis. Stat. § 753.06); vintage 2026 wicourts.gov. Note: WI's Circuit Court is per-county (72 trial venues); the 9 active numbered Judicial Districts are administrative chief-judge regions, not jurisdictions. Municipal Court judges (limited jurisdiction: city ordinances) are separate and not counted here.)

Court seats

Ashland

This judicial district spans multiple counties.

Traffic fatalities

2

15.69 per 100k adults (18+)

Fatal crashes

2