Wilson County, North Carolina

• White (non-Hispanic) 35,145 44.3%
• Hispanic or Latino (any race) 9,830 12.4%
• Black or African American (non-Hispanic) 30,627 38.6%
• Asian (non-Hispanic) 910 1.1%
• Two or more races (non-Hispanic) 2,188 2.8%
• American Indian / Alaska Native (non-Hispanic) 175 0.2%
• Native Hawaiian / Pacific Islander (non-Hispanic) 0 0.0%
• Some other race (non-Hispanic) 415 0.5%

• Under 18 18,060 22.8%
• 18–24 6,953 8.8%
• 25–44 19,081 24.1%
• 45–64 19,900 25.1%
• 65 and over 15,296 19.3%

Median household income

$62,252

90% interval $57,035–$67,469

−$11,803 vs NC · 50th of 100

Below poverty line

17.6%

90% interval 14.6%–20.6%

+5.0 pp vs NC · 26th of 100

Unemployment (12-mo)

4.9%

+1.14 pp vs. state

County GDP

$5.2B

0.61% of state

Avg. annual pay

$55,034

Establishments

2,039

• Education & health services 7,100 20.3%
• Trade, transportation & utilities 6,807 19.5%
• Manufacturing 6,351 18.2%
• Leisure & hospitality 3,637 10.4%
• Construction 2,977 8.5%
• Professional & business services 2,482 7.1%
• Public administration 2,226 6.4%
• Financial activities 1,801 5.2%
• Other services 831 2.4%
• Natural resources & mining 523 1.5%
• Information 170 0.5%

Home ownership

60.0%

−6.6 pp vs NC · 94th of 100

Median gross rent

$953

−$275 vs NC · 46th of 100

Owner-occupied

19,856

Renter-occupied

13,212

• Moderately concentrated

  Top three sectors employ 58% of the county workforce. Substantial intra-sector overlap among panelists is likely; confirm employer relationships before sector-specific framing.

• Moderate wage spread

  Highest-paid sector (Information, $86,135/yr) pays 3.9× the lowest (Leisure & hospitality, $21,946/yr). Expect meaningful income variation across the panel.

• Mixed business scale

  Average establishment employs 17 workers, a mix of institutional employers and small businesses. Both employed-by-large-institution and small-business-owner perspectives are likely on the panel.

• Democratic 19,909 49.8%
• Republican 19,750 49.4%
• Other / third-party 319 0.8%

• Spanish 8,052 10.8%
• Vietnamese 226 0.3%
• Arabic 224 0.3%
• German or other West Germanic 66 0.1%
• French, Haitian, or Cajun 60 0.1%
• Chinese 35 0.0%
• Russian, Polish, or other Slavic 32 0.0%

Households

33,068

Family households

21,161

64.0% of households

Married couples w/ children

5,134

24.3% of families

Single-mother families

2,477

11.7% of families

Veterans

3,690

6% of civilians 18+

• Evangelical Protestant 19,878 25.2%
• Mainline Protestant 9,005 11.4%
• Catholic 4,295 5.5%
• Other (non-Christian + minor traditions) 2,267 2.9%
• Black Protestant 1,572 2.0%

Health insured

87.8%

±1.1 pp

Uninsured

12.2%

±1.1 pp

21st of 100

With a disability

15.0%

±0.9 pp

75th of 100

Bachelor's or higher

21.7%

±1.6 pp

−14.0 pp vs NC · 58th of 100

Uninsured, under 65 (2024)

12.3%

90% interval 11.0%–13.6% · Census SAHIE

The under-65 uninsured rate is not comparable to the ACS insurance figures, which cover all ages.

Trial court

8th Judicial District Superior Court

Judges

2 (Superior Court judges per primary district (general civil + felony criminal jurisdiction); District Court judges (limited jurisdiction) separate. Vintage 2026 nccourts.gov; counts cross-checked against N.C.G.S. § 7A-41.1. Where an urban county (Wake, Mecklenburg, Guilford, Forsyth) is statutorily split into multiple Superior Court districts, all sub-district seats are aggregated under the primary district number used in counties.json. ~109 Superior Court judgeships statewide.)

Court seats

Nashville, Tarboro, Wilson

This judicial district spans multiple counties.

Traffic fatalities

21

34.3 per 100k adults (18+)

Fatal crashes

14