Grand Traverse County, Michigan

• White (non-Hispanic) 87,013 90.5%
• Hispanic or Latino (any race) 3,242 3.4%
• Black or African American (non-Hispanic) 789 0.8%
• Asian (non-Hispanic) 655 0.7%
• Two or more races (non-Hispanic) 3,913 4.1%
• American Indian / Alaska Native (non-Hispanic) 408 0.4%
• Native Hawaiian / Pacific Islander (non-Hispanic) 4 0.0%
• Some other race (non-Hispanic) 142 0.1%

• Under 18 18,689 19.4%
• 18–24 7,248 7.5%
• 25–44 23,717 24.7%
• 45–64 25,403 26.4%
• 65 and over 21,109 22.0%

Median household income

$82,515

90% interval $77,048–$87,982

+$10,179 vs MI · 8th of 83

Below poverty line

8.4%

90% interval 6.9%–9.9%

−5.0 pp vs MI · 78th of 83

Unemployment (12-mo)

3.7%

−1.25 pp vs. state

County GDP

$7.5B

1.06% of state

Avg. annual pay

$61,366

Establishments

3,903

• Education & health services 15,534 29.7%
• Trade, transportation & utilities 10,129 19.4%
• Leisure & hospitality 7,079 13.6%
• Manufacturing 4,658 8.9%
• Professional & business services 3,545 6.8%
• Construction 3,247 6.2%
• Financial activities 2,963 5.7%
• Other services 1,807 3.5%
• Public administration 1,451 2.8%
• Information 712 1.4%
• Natural resources & mining 581 1.1%
• Unclassified 188 0.4%

The sectors listed cover 99.3% of covered employment; BLS withholds the rest to avoid disclosing individual employers.

Home ownership

77.2%

+4.0 pp vs MI · 61st of 83

Median gross rent

$1,288

+$159 vs MI · 3rd of 83

Owner-occupied

31,090

Renter-occupied

9,197

• Moderately concentrated

  Top three sectors employ 63% of the county workforce. Substantial intra-sector overlap among panelists is likely; confirm employer relationships before sector-specific framing.

• Moderate wage spread

  Highest-paid sector (Financial activities, $92,807/yr) pays 3.0× the lowest (Leisure & hospitality, $30,886/yr). Expect meaningful income variation across the panel.

• Mixed business scale

  Average establishment employs 13 workers, a mix of institutional employers and small businesses. Both employed-by-large-institution and small-business-owner perspectives are likely on the panel.

• Republican 31,423 50.1%
• Democratic 30,339 48.3%
• Other / third-party 998 1.6%

• Spanish 1,259 1.4%
• German or other West Germanic 268 0.3%
• French, Haitian, or Cajun 152 0.2%
• Russian, Polish, or other Slavic 131 0.1%
• Chinese 82 0.1%
• Tagalog 69 0.1%
• Vietnamese 66 0.1%
• Korean 8 0.0%
• Arabic 2 0.0%

Households

40,287

Family households

25,042

62.2% of households

Married couples w/ children

6,845

27.3% of families

Single-mother families

1,589

6.3% of families

Veterans

5,110

6.6% of civilians 18+

• Evangelical Protestant 11,818 12.4%
• Catholic 10,402 10.9%
• Mainline Protestant 4,672 4.9%
• Other (non-Christian + minor traditions) 1,510 1.6%
• Black Protestant 300 0.3%
• Orthodox 95 0.1%

Health insured

95.7%

±0.6 pp

Uninsured

4.3%

±0.6 pp

68th of 83

With a disability

12.7%

±0.8 pp

73rd of 83

Bachelor's or higher

40.6%

±1.6 pp

+8.2 pp vs MI · 9th of 83

Uninsured, under 65 (2024)

6.4%

90% interval 5.7%–7.1% · Census SAHIE

The under-65 uninsured rate is not comparable to the ACS insurance figures, which cover all ages.

Trial court

13th Judicial Circuit Court

Judges

2 (Circuit Court judges per circuit (general civil + felony criminal jurisdiction); District Court judges (limited jurisdiction) and Probate Court judges separate. Vintage 2026 courts.michigan.gov / Wikipedia 'Michigan Circuit Courts' table; cross-checked against MCL § 600.508.)

Court seats

Bellaire, Suttons Bay Township, Traverse City

This judicial district spans multiple counties.

Traffic fatalities

10

12.91 per 100k adults (18+)

Fatal crashes

10